Repurposing Content: How to Give Old Content New Life
By EmoryDay
March 25, 2025
5 Minute Read
In the fast-paced world of digital marketing, creating unique, engaging content can feel like running on one of those little hamster wheel.
But here's a secret that many marketers ten to forget: you don't always have to start from scratch. That's right! There is nothing wrong with repurposing old content.
In fact, with a little creativity, you can transform old content into something engaging and exciting.
Let's talk about repurposing content and how to breathe new life into your old posts, articles, videos, and more.
Benefits of Repurposing Content
Creating content is a big investment of time, energy, and resources. Repurposing content allows you to get the most mileage out of it. You can adapt it for different platforms and even different audiences. And, according to Forbes, by repurposing content you can even strengthen your brand's identity and increase its visibility in the crowded digital landscape.
Plus, search engines like Google value fresh content, so regular updates to older content can boost your SEO efforts without requiring you to constantly create new articles or videos. And, according to LinkedIn, "repurposing content around similar keywords and publishing into multiple formats can boost your SEO ranking."
5 Tips for Repurposing Content
1 Update and refresh blog posts.
Updating blog posts is an easy and efficient way to repurpose content. Find a post that's still relevant and update it with the latest stats, trends, or insights. You can also add new subheadings or section titles to freshen up blog posts.
2 Turn blog posts into infographics.
Visual content is all the rage right now. And infographics are an excellent way to repurpose content into a quick, digestible format. You can condense the main points and any stats into visuals, helping your audience grasp key takeaways at a glance.
3 Create social media posts from blog posts.
Social media platforms are perfect for repurposing your blog content. Break down your posts into bite-sized quotes, tips or statistics and share them across platforms like Instagram, Facebook, or LinkedIn. This increases visibility and engagement, and drives traffic back to the original post. LinkedIn also suggests breaking a "blog post into sections and creating an Instagram Reel for each one."
Repurposing Content
Strengthen Your Brand's Identity
4 Turn demos or related blog posts into e-books or guides.
Do you have multiple blog posts covering a similar topic or a blog post series? Why not repurpose those into a comprehensive eBook or downloadable guide? Not only does this position you as a thought leader in your industry, but it also provides your audience with a valuable resource that they can share. Plus, when you create a piece of content that your audience can download, it allows you to gather their contact information, like an email address.
5 Turn webinars, demos, or podcasts into something more.
If you've hosted webinars, created video demos, or recorded any podcasts, you can easily transcribe them into blog posts and/or eBooks. You can also bread down the transcript into smaller pieces of content for social media posts, emails, and newsletters.
Repurposing Content Maximizes Your Digital Marketing Strategy!
Repurposing content isn't just about reusing old material - it's about maximizing your digital marketing strategy. When you repurpose content, you give your content new life, extend its reach, and ensure your marketing efforts continue to deliver results.
EmoryDay Can Breathe New Life Into Your Existing Content!
One of the many fantastic services we offer is transforming and repurposing content to keep it fresh, engaging, and impactful!
And, our team of marketing experts can not only revitalize existing content, but we also can create compelling new content tailored for all of your digital platforms.
Looking to elevate your digital marketing strategy? From content marketing to comprehensive digital solutions, we've got you covered.
Resources
https://www.linkedin.com/pulse/how-repurpose-your-content-like-pro-8-benefits-doing-/
Frequently Asked Questions
Repurposing content saves time, effort, and resources while maximizing the value of your existing materials. It allows you to reach different audiences across various platforms, improve your SEO, and keep your content fresh and relevant.
Blog posts, videos, podcasts, webinars, and infographics are all excellent candidates for repurposing. For example, blog posts can become social media snippets, infographics, or even eBooks. Similarly, webinars and podcasts can be transcribed into blog posts or segmented into social media content.
Search engines like Google value fresh content. Updating and republishing older content with new information, keywords, and visuals can boost your rankings. Additionally, repurposing content into different formats around similar keywords increases your visibility online.
It's a good practice to review your existing content quarterly or biannually. Focus on high-performing content or topics that remain relevant over time. You can then update statistics, add insights, and repurpose the content across new platforms to maintain engagement and visibility.
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