PREP Performance Center – 400% Lead Growth and a Path to Expansion

By EmoryDay
April 15, 2025

3 Minute Read

Prep Performance Case Study

PREP Performance Center is Chicago’s leading destination for physical therapy and sports rehabilitation. Renowned for its expert care and personalized treatment plans, PREP serves aging adults, young athletes, and anyone focused on injury recovery or prevention. Located in the heart of the Greater North Center Chicago area, PREP has built a strong reputation for delivering results and empowering clients to move better, feel stronger, and live healthier.

Challenge

When PREP partnered with us, they had a clear objective: to significantly increase the number of high-quality leads through digital advertising. With plans to open a second location by 2025, they needed a lead generation strategy that could match their ambitious growth goals. However, their existing Google Ads campaigns weren’t delivering the volume or quality of leads required to fuel that expansion.

400% Increase

in monthly leads

PREP-PERFORMANCE-LOGO-new (1)

Our Strategy

We began with a full-scale overhaul of their digital advertising efforts, starting with Google Ads:

  • Conducted a comprehensive audit of existing campaigns
  • Rebuilt campaign structure around performance-focused, high-intent keywords
  • Crafted compelling, audience-specific ad copy
  • Optimized landing pages to improve conversion rates

Once Google Ads began producing strong results, we expanded PREP’s reach with Meta (Facebook and Instagram) ad campaigns. These were designed to boost local brand awareness, connect with potential clients on their favorite platforms, and drive more appointment bookings.

The Results

The impact was both immediate and measurable:

  • 400% Increase in Monthly Leads – A dramatic improvement in both volume and consistency

  • Higher Lead Quality – More qualified leads are converting into loyal clients

  • Accelerated Growth – With a strong digital presence and lead pipeline, PREP is now on track to launch its second location in Spring 2025

Thanks to a smarter, data-driven advertising approach, PREP Performance Center is no longer just a top physical therapy clinic—it’s a growing force in the Chicago health and wellness community.

Get Started with EmoryDay

Proven Lead Generation – We guarantee to double your phone calls and leads within 90 days, or your money back!* Our expert team drives consistent, scalable growth through a full-spectrum digital marketing strategy, including targeted search, social media, PPC, and conversion-optimized campaigns, delivering high-quality leads so you can focus on closing deals.

No contracts, no long-term commitments—just real results.

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