Case Study: Leveraging Google Ads for Consistent Revenues

Salus Saunas offers various types and sizes of saunas designed to promote relaxation, wellness, and health benefits. Their products are known for their quality construction, innovative features, and user-friendly designs.

With the objective of increasing their search visibility and showcasing their unique range of saunas, including both infrared and traditional models, Salus Saunas recognized the need for improvement. At that time, their ads were not fully optimized to achieve their maximum potential. As a result, our PPC team undertook a comprehensive campaign overhaul to ensure optimal performance and effectiveness. This revamp aimed to enhance their search visibility and highlight the distinctiveness of their sauna offerings.

To help Salus Saunas improve search visibility, we implemented a comprehensive PPC strategy to optimize various aspects of their online presence. We took various measures such as creating captivating ad content that highlighted our distinctive strengths and utilizing persuasive language to encourage engagement.

Additionally, we closely monitored and analyzed the performance of our campaigns, allocating budget towards keywords that yielded higher conversions and making bid adjustments accordingly. We also conducted comprehensive research to identify the most relevant keywords used by their target audience.

Within a span of one year, EmoryDay achieved remarkable results, significantly boosting the performance of the advertisements. We successfully increased advertisement by over 17,000 clicks and 200,000 impressions, while also quadrupling the number of conversions.