Whether you are structuring a brand new website or want to optimize your existing one, as a business it is imperative that you have a visually appealing website that gives an idea of who you are and what you provide. At its core, a website should be a resume for your business, including details of…

As 2017 is in full swing, it’s time to check in on some of the most effective trends in SEO content marketing so far this year, how you can leverage these trends for greater conversions, and where the future of SEO is headed.

How To Leverage Ratings, Reviews, and Client Testimonials to Market Your Business A good online review can act as more than just affirmation of a job well done. A recent consumer study shows that 88% of consumers have read reviews online to determine the quality of a local business, and this same percentage agreed that…

For many small businesses, it’s not unusual to enjoy early success without having to do much marketing. Perhaps you launched your brand in response to a local demand for a specific solution, and word-of-mouth quickly spread and business boomed. But at some point, you will likely find yourself in need of new customers. Whether to…

There’s no contending the power of email marketing. For every $1 spent, email marketing generates $38 in revenue. That’s a 3,800% ROI – a statistic that social media simply can’t touch. But today’s business owners are inundated with email, and it can be difficult to get their attention. We’re not talking about a catchy subject…

Whether you’ve been wildly successful with a previous marketing strategy, or you’ve just been making stuff up as you go and getting lucky, there comes a time for almost every business where marketing initiatives just seem to… stagnate. Feeling like you’re stuck in a rut? Read on to find out why your marketing plan is…

We are very excited to announce our latest service offering, The EmoryDay Strategic Marketing Plan.  After years of writing marketing plans to help strategize our Business Accelerators, we started receiving requests from clients who wanted this as a stand alone service.  So we honed the processes to make the Strategic Marketing Plan a separate product…

For small business owners day-to-day operations can be so time consuming that planning for the future gets put on the back burner.  When all their time goes into goes to managing the business, figuring out how to market the business can be overwhelming. Many businesses start inconsistent marketing efforts, but aren’t sure if their attempts…

A comprehensive marketing plan is essential for any small business. It creates a roadmap to help see the current state of your business, and what channels can be used to reach new prospects. For small business owners, time and resources are scarce, so an effective strategy can help ensure neither are being wasted. While each…

Intelligent online marketing requires staying on top of current trends, but all too often in the rush to be on the cutting edge, we lose sight of the tried and true methods like improving your content marketing practice to grow your business and enhance customer retention rates. While many current trends in 2017 are image-…

Another year is coming to a close, and having a good company website is more important than ever. Today more than 80% of B2B customers search the web before making a purchase decision, and 75% of users admit to making judgments about a company’s credibility based on their website’s design. If you are wondering if…

Are you using your website to pursue new prospects? Or are you waiting on new prospects to find you? If you are the later, you may find yourself coming up short. Outbound marketing can help generate new prospects, and increase sales for your business.  Find out how you can use outbound and targeted email marketing…

“One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat” Napoleon Hill – Think & Grow Rich The rumors are true. The fear is reality. Walmart is moving into town. “What do I do now? I will lose everything.”

Are you generating enough money from your business to support your desired lifestyle? Do you have enough time to enjoy life? If the answer is no to either question, then your business is not working. Most businesses don’t work, but there is something you can do about it. Michael Gerber wrote the landmark book,

Making your website optimized for search engines can help drive traffic and bring new prospects to you site. The first step in creating a search engine optimization strategy is ensuring your website is visible to search engines. Here are three easy ways to enable search engines to find your website: 1. Check Your Privacy Settings…

At EmoryDay, out team always admired Dr King’s contribution as an orator and civil rights activist.But we had not considered him in the context of business, until Russell C. Teter III shared with us a white paper by Bernette Henry and himself courtesy of the SBA and the University of MD. Please download your copy…

Increasing your digital presence is a vital step in growing your business. The more exposure your brand receives on the web, the more important it is to be aware of what is being said about your business, and where it is coming from. Monitoring your online mentions is the first step in managing your online reputation,…

 With Christmas only two weeks away, the holiday season has snuck up on many of us.  Due to a late Thanksgiving, the holiday shopping season is much shorter this year, than previous years. If you feel that you may have missed this year’s holiday shopping sales opportunities, it may not be too late. Here are…