Having effective marketing strategies in place can help grow your business, and engage your audience. Most small business owners lack the time and resources to develop and implement marketing campaigns on a regular basis. Hiring a marketing manager is one solution to this problem. However, you may find that outsourcing your marketing provides more long-term…

One of the key’s to success within marketing your website is increasing your exposure. However, the wider you cast your net on the internet, the more aware you should be of the feedback from your audience. Given the word of mouth nature of social media, it is important to protect your brand image by proactively…

  The challenge B2B companies are often faced with is finding new ways to market their product or service. Many traditional advertising opportunities that work for E-commerce, may not make sense for a B2B marketing strategy. One of the biggest opportunities to reach new prospects for B2B is through content marketing. By positioning oneself as…

A company website is essential in for every business in today’s tech driven society. This website can also be a powerful tool for finding new prospects, and driving sales. Once your website has been created, a digital marketing strategy is needed to bring traffic to your site. A successful marketing strategy will help drive new…

For small business owners, digital marketing can be an efficient and cost effective way to generate new leads. However, with limited resources and time, it can be difficult to implement a successful digital marketing strategy in-house.  By working with a digital marketing agency, a team of industry experts is dedicated to the success of this…

The world of digital marketing is constantly evolving, and new trends emerge every day. With new social networks emerging, SEO trends changing, and web design becoming more sophisticated, it can be easy to overload your marketing strategy.   A heavy strategy can be counter productive, wasting valuable time and money. For small businesses, every man hour…

Creating a website for your business can be a huge step forward for a company’s marketing strategy. Building and branding a website it is a large undertaking, that requires time and money.  Once a business has established a website, it can be easy to set it and forget it. However, for a company website to…

  When it comes to digital marketing, pay per click advertising should be a main component of your plan. When most people think of search engine advertising, Google is top of mind. This is valid given the search engine giant holds 65% market share. However, if you are building a pay per click campaign, you…

In today’s web driven world, if someone is interested in a business or service they are more than likely to go straight to search engines to do their research. Search engines are designed to give their viewers what they consider the most valuable information on the topic being researched. For businesses to show up at…

When Google+ was first introduced, the hype surrounding the new social network made it seem that it was the next social phenomenon. It was expected to take Facebook’s spot as #1 social network. Google + did not end up revolutionizing the social media world, and has even been called a ghost-town.  However, there is value…

With over 65 million members, Linkedin is considered to be the world’s largest professional network. The social network is continually expanding its features, and adding to its capabilities. LinkedIn works as a job board, content sharing forum, and networking hub. This network can be especially beneficial for B2B companies, as nearly 50% of Linkedin users…

With summer wrapping up, have your been able take some down time to soak up the sun?  If the answer is no, you are actually in the same boat as almost half of small business owners polled in a recent study. According to the study conducted by lender OnDeck, only 57% of small business owners…

Blogging for business is a tactic used to drive more traffic to your website and increase your online visibility. This can be an effective marketing channel that will help support your business growth. By driving traffic to your website, you are providing opportunities for that traffic to then become conversions. The ultimate goal is to…

Email marketing is a relatively simple and inexpensive way to reach out to your current customer base, and engage prospective customers. The main benefit of a newsletter for you business is to put your name in front of your database on a regular basis, and creating brand awareness. With relevant and interesting content, you can…

When exploring marketing ideas to help build your business, social media is a rapidly growing that channel that cannot be ignored. With over a billion users worldwide, Facebook is currently the social media king. The social network is constantly improving its features to help users find small business, and help these business reach new customers.…

Twitter is one of the most popular but also least understood social media networks. By using 140 characters, users are can express thoughts, articles, photos, and links. By using hashtags (#) users are able to find content or “tweets” about topics they are interested in. The key to twitter is publishing often and effectively to…

We are officially half way through 2014, and for many marketers the 2nd half the year is the most critical. It is easy to set goals for the year, but more difficult to analyze the full spectrum of progress that your marketing strategy may, or may not being making. By taking the time to dive…

According to a new study by Experian, Memorial day generates more e-mail transactions that any other sales holiday throughout the year.  This national holiday even surpasses Black Friday by 35% and Cyber Monday by 16% in email transactions. With summer kicking off, and many people planning for vacations, this is an ideal time to push…