The Shingle Master is a roofing company operating in a highly seasonal and dynamic industry. Their business is susceptible to fluctuations in demand due to changing weather patterns and current events. As a roofer, they face challenges in stabilizing their inbound sales and accurately forecasting their business needs in a highly competitive and unpredictable market.…

Infographics are a great marketing tool that offer many benefits for companies. If your business hasn’t started using them as part of your content marketing strategy, you should definitely get on the bandwagon! What are Infographics?  The Oxford English Dictionary defines an infographic as a “visual presentation of information in the form of a chart,…

Salus Saunas offers various types and sizes of saunas designed to promote relaxation, wellness, and health benefits. Their products are known for their quality construction, innovative features, and user-friendly designs. With the objective of increasing their search visibility and showcasing their unique range of saunas, including both infrared and traditional models, Salus Saunas recognized the…

Nostalgia marketing is on the rise! And, it’s a great type of marketing that companies should consider incorporating into their brand marketing strategies due to the fact that when done right, nostalgia marketing campaigns work, and they work well.  What is Nostalgia Marketing? CMSWire defines nostalgia marketing as a marketing strategy that “creates a positive,…

Securico Life is a carrier that sells final expense insurance, also referred to as burial insurance, which covers end-of-life expenses, including funeral arrangements and any remaining medical or legal expenses that will need to be settled by the family. Securico Life, a new final expense insurance carrier, came to EmoryDay with the goal of increasing…

Podcasting is a great marketing strategy that can help boost your brand and turn listeners into customers. Doing a podcast for your business can also keep your current customers coming back for more.  We talked a little about this in our post about 2022 digital marketing trends, but with the increasing popularity of podcasts, it’s…

Snapz Software offers an easy-to-understand online exam preparation and has everything you need to know to pass the exam. No ambiguity and no wasted time. Covers all 50 states. Before implementing an online store using WooCommerce, Snapz Software faced a time-consuming challenge: manually signing up clients for their electrical license exam prep courses. This process…

Mobile marketing is a type of digital marketing that many companies are starting to leverage. And, due to more and more people being on their mobile devices for longer periods of time, mobile marketing is a great opportunity to improve your business’s bottom line.  What is Mobile Marketing? We covered this briefly in our Marketing…

Condor Cargo came in with several challenges to overcome. They had an older website with outdated information and graphics elements. They had never done any advertising or lead generation strategies of note so everything had to be created from the ground up. They also have four primary verticals each with their own requirements, challenges, and…

In order to convert leads into sales, you need to follow up with them. Period. Exclamation point. We cannot stress the importance of following up with your leads. But, following up with sales leads requires more than just sending them an email or leaving them a voicemail. It takes a little more finesse than that.…

Seating Dynamics designs and manufactures Dynamic Seating wheelchair components to solve serious muscular, behavioral, and functional challenges. Dynamic Seating allows the user to do what the body is supposed to, move. Seating Dynamics, as the manufacturer, does not sell directly to the public, and the beneficants of their products, individuals with diagnoses of brain injury,…

In today’s world that is driven by technology, it’s vital that companies provide a great digital experience for their current customers as well as their leads in order to convert them into paying customers. A not-so-great digital experience can actually have a negative impact on your bottom line because current customers may seek out your…

Truck Stop is a truck dealership located in Delran, NJ, specializing in box trucks, made to order dump trucks, landscaping vehicles, and commercial pick-up trucks. Their primary audience is small business owners looking to purchase a work vehicle for the first time or expand their fleet. Truck Stop had started advertising in house through Facebook…

Yardi MTB has a variety of portable mountain biking features and courses so you can build your dream course right in your backyard. The company was started by a few biking enthusiasts who wanted to create fun ways for their kids to enjoy biking while being stuck at home during the pandemic. Whether you’re an…

With the New Year comes new digital marketing trends. Here are the top 5 we think are the most important 2023 digital market trends your business will want to take note of and leverage in the New Year.  5 Important 2023 Digital Marketing Trends 1. More personalized marketing messages Marketing content is not one-size-fits all,…

Men’s Liberty provides medical devices for men who suffer from incontinence; in a marketplace riddled with restrictions on healthcare advertising and insurance regulations. As such, they understand that the costs of advertising are generally a little higher than those of a more traditional product or service and have seen great success with television, print, and…

Implementing persuasive marketing is a great way to boost your company’s leads and sales.  We talk a little bit about persuasive marketing in our post Marketing 101: An Introduction To The Different Types Of Marketing, so we thought we’d dedicate this post to exploring it further.  What is Persuasive Marketing?  According to the marketing experts…

Martin Bradley Plumbing is a full service plumbing company providing 24 hour emergency services in and around Guilford and Forsyth counties in North Carolina. Fully licensed and insured with over 30 years of experience, Martin Bradley Plumbing was ready to increase marketing starting with a complete website overhaul. Their website did not show all of the…