Content Marketing: The Benefits vs. Traditional Marketing  Marketing is vital to the success of any business. But, not all marketing is the same, nor will all types of marketing get your business the same results. This is especially true when it comes to traditional marketing and content marketing. Traditional Marketing Traditional marketing is considered any…

Too many businesses still aren’t convinced that publishing blog content can have the return on investment they are seeking from their online marketing efforts. Many think that due to the nature of their industry, a blog isn’t the right tool for them, or they think it’s a waste of time. However, publishing valuable content online…

Did you know that 57% of web traffic now comes from mobile devices? And according to HostGator, “94% of American smartphone users search for local information on their phones” even when they have access to a computer. More and more people are using their cell phones to surf the web, and that means that if you…

We’ll answer that question with another question. What is the ultimate goal of a digital marketing strategy?  I think we would all agree that the ultimate goal of any strategic marketing strategy, digital or otherwise, is to reach out to potential customers with sales and marketing messages.  EmoryDay’s expertise in this field can help you…

Face it, we live in a digital age. That means that every business – regardless of size or industry – must have a website. And, because most customers will visit your business’s website before ever setting foot in your brick and mortar shop or contacting you for services, your website is the first opportunity you…

Facebook is one of the web’s most popular destinations worldwide. Since its conception in 2004, Facebook has grown and evolved at a tremendous rate. It is now used by over 2 billion individuals and companies in nearly every country on the planet. It is the social media king, and it offers many benefits for businesses…

In business, your reputation is everything. It’s what brings new customers your way, and it’s what gets your current customers to stay customers. We all know that a satisfied customer tells 1 person, and a dissatisfied customer tells 10. Essentially, your reputation can make or break your business.  And, in today’s digital world, your reputation…

Nowadays, people are surfing the web using other smart devices, like tablets, netbooks, and cell phones. In fact, 57% of web traffic comes from mobile devices alone. And, according to HostGator, “94% of American smartphone users search for local information, including products and services, on their phones even when they have access to a computer. …

Branding is vital to the success of your business because it’s essentially your company’s identity. It’s how your current and potential customers perceive your business. And, in today’s digital world, digital branding is quite important as well. What is Branding? Branding establishes who you are as a company. Advertising, marketing, and sales are all part…

Twitter is one of the most successful social media platforms on the web with millions of users from all walks of life. And, while Twitter isn’t the best social media platform for lead generation, it is great for building and promoting your brand as well as engaging with current and potential customers. 

When the photo and video-sharing social media platform, Instagram, first launched in 2010, it quickly gained popularity, growing to a million users in only two months. That number quickly jumped to over a billion.  And, Instagram isn’t just for individuals. Businesses can benefit from having an Instagram account as well. Instagram actually offers insightful tools…

LinkedIn is a great social media platform for businesses of all kinds because it gives them the chance to network with others in their industry, post useful and relevant content, and find new high-quality employees.  If your business isn’t leveraging LinkedIn by using LinkedIn Company Pages, it should be.  Benefits of Using Social Media Many…

Have you ever scoped out a website only to see an ad for it a few seconds after you jump over to another site? Have you ever noticed ads for sites you were perusing pop up on your Facebook feed? This is actually a form of digital marketing called remarketing. It’s a simple and cost effective…

Did you know that when it comes to SEO, Google rewards good behavior? And, when it comes to your business, being on Google’s good side can help get more visitors to your site. And, as you know, the more people that view your site, the more customers you can acquire. Keep reading to learn about…

Digital advertising is a great way to get your target audience to interact with your brand across multiple channels and devices. Keep reading as we explore the different types of digital advertising as well as how to measure the success of each type of digital advertising campaign. Types Of Digital Advertising Campaigns There are several…

If you are a marketer, chances are, you’ve heard the term “marketing funnel” a time or two. But, what are marketing funnels? And, more importantly, how do they work? Keep reading to find out! What Are Marketing Funnels? According to marketing guru, Neil Patel a marketing funnel “is the set of steps a visitor needs…

Feel like your marketing efforts are stuck in a rut? Then you should consider hiring a marketing agency to help boost your marketing efforts. Keep reading to learn why spending a little extra money by hiring a marketing agency can actually help your business’s bottom line. 5 Ways A Marketing Agency Can Help Your Business

If your ultimate goal is to attract more customers, then content marketing is vital to your business. Keep reading to learn what exactly content marketing is and why it’s a marketing approach you should be taking advantage of in order to boost your bottom line. Content Marketing Defined The Content Marketing Institute defines content marketing…