Did you know that your subject line can make or break your email marketing campaign? According to Business Insider, the “subject line often determines whether an email is opened.” And, if your marketing emails aren’t opened by your targeted recipients, your email marketing campaign is doomed from the start. But, fear not! We have compiled…

While the holiday season is often a very busy time of year for businesses, it’s also a great time to ramp up your marketing efforts. Did you know that two-thirds of all annual seasonal spending happens during the Christmas season. At the end of the day, people are in a buying mood during the holidays…

In today’s digital world, digital branding is more important than ever. Learn why and what comprises of your company’s digital branding.  What Is Digital Branding? If branding is defined as the “marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.” What is digital…

Drip marketing is a highly effective marketing communication strategy that leverages the use of marketing automation. In drip marketing, a company sends, or “drips,” a set of pre-written messages to customers or new prospects over a period of time. These messages often take the form of marketing emails. You can also use drip marketing with…

Outbound email marketing is NOT dead! In fact, it is still very much alive, and when executed correctly, outbound email marketing is a fantastic way to grow your business and improve your bottom line. But, in order to get results, your outbound email marketing needs to be done right. Here are 7 useful tips for…

Utilizing Google Ads is a great way to get your products and services seen by millions of Google users. Keep reading to learn more about Google Ads, including: how the platform works; why you should be using Google Ads as a marketing strategy; tips for running successful campaigns via Google Ads; and how EmoryDay can…

Nowadays, more and more people are picking up the phone and calling businesses they are interested in purchasing products and services from. In fact, the number of leads businesses are getting via the phone has recently exploded. With so many leads coming from inbound phone calls, and these leads converting into customers, it is important…

If your company doesn’t already have a Google My Business Account, you should sign up for one ASAP. The Importance Of Having A Google My Business Account Having a Google My Business Account is incredibly beneficial to your company because it offers so much more than just a business listing. In fact, there are 9…

If a decent amount of your target audience is on LinkedIn or you are a B2B business, then you should definitely be using LinkedIn ads as part of your social media marketing efforts. Keep reading to learn more about LinkedIn ads, including why they are a great social media marketing tool as well as some…

Are you currently using Facebook ads? If your target audience is on Facebook, then you should be leveraging Facebook ads as a marketing method. If you read our last post Social Media Do’s and Don’ts, you know that social media advertising is a great way to enhance your marketing efforts. We also talked about how…

In today’s world, so many things are done online, including reviews of your company or business’s products and/or services. And, truth be told, these online reviews can make or break your business. Keep reading as we discuss the importance of online reviews, how exactly bad online reviews can impact your business, and helpful tips for…

Social media marketing, otherwise referred to as SMM or social media advertising, is a great way to elevate your marketing efforts. And, with nearly 79% of the U.S. population on social media and a whopping 2.77 billion people using it around the world, SMM is also a great way to expose your brand to potential…

Using webinars for marketing purposes, otherwise known as webinar marketing, is a fantastic way to promote your business’s products and services as well as help you acquire more leads and, eventually, more sales. Keep reading to learn the different ways your business can leverage webinars; how webinar marketing can help your business; and how to…

Online surveys, otherwise known as business surveys or business questionnaires, are an excellent way to enhance your lead generation efforts and engage with existing customers. Keep reading to learn why you should use online surveys for both leads and current customers; the helpful information business surveys can provide; and the different kinds of business questionnaires…

Whether your business is big, medium, or small, branding is vital for its success. Learn what exactly branding is; why it is so important to the success of your business; the different components of branding; how a strong brand can help your bottom line; how to evaluate the success of your brand; and how EmoryDay…

Marketing automation platforms can really push your business to the next level by saving time and increasing both lead generation and overall sales. However, not all marketing automation platforms are created equal. So, the short answer is no, all marketing platforms are not the same. Keep reading to learn more about the benefits of using…

UTM tracking codes are an excellent way to track all of your marketing campaigns. If you aren’t currently using them in your marketing efforts, you really should be. Learn what UTM tracking codes are, what exactly they are used for, why your marketing team should be using them, and how to set them up correctly.…

If your business isn’t blogging, you really start a company blog. Learn why having a company blog and regularly posting relevant content can help your business excel, some great business blogging ideas, how EmoryDay can assist your company with your blogging efforts. Here are 7 reasons why blogging is beneficial to your business: 1. Blogging…