A company email newsletter can be a huge asset for your business because it not only keeps you in touch with current customers, but it can also help you acquire new business. Learn why having a company e-newsletter is so important; the different kinds of content you should put in your e-newsletter; tips for getting…

Not sure whether or not you should send a holiday email to your clients this holiday season? What about your prospects? Keep reading to learn why you should reach out to both your clients and prospects with a cheery message during the holidays as well as get some great tips and tricks for crafting the…

The holiday season is a great time to bump up your marketing efforts. Learn why, some tips for running successful holiday marketing campaigns, and how EmoryDay can help you get the most out of your holiday marketing. Why The Holiday Season Is A Great Time For Marketing Campaigns Who doesn’t love the holidays? They are…

A strategic marketing plan is critical to the success of your business. Whether your company is large, medium-sized, or even small, you need a comprehensive strategic marketing plan to ensure your marketing efforts are successful. Keep reading to learn why it’s so important, the key components of a successful strategic marketing plan, and how EmoryDay…

Your website’s keyword ranking can make or break your business. Keep reading to learn some helpful tips for improving your keyword ranking for search engines, including Google, and how EmoryDay can help improve your ranking even more with the right keywords. The Importance Of Website Ranking Keyword ranking is vital for your business. According to…

Paid search is definitely worth the cost, but in order to reap the awesome benefits of PPC advertising, you need to do it right. Keep reading to learn all about pay-per-click advertising, including what it is, how it works, how it differs from organic search, how keywords factor in, and how EmoryDay can help you…

A landing page is an extremely important part of every marketing campaign. And, while a landing page’s goals will vary depending on your campaign, they typically have a single purpose: to get the page visitor to become a lead by taking an action. Having an awesome landing page can greatly increase conversions for your PPC…

Autoresponders are a great way to enhance your company’s lead nurturing efforts and convert more of those contacts you acquired through lead generation into paying customers. Keep reading to learn all about autoresponders, how they can help turn more of your leads into customers, the different types of auto-response emails you should be sending, and…

What is a Call to Action? The Call to Action, also known as the “CTA” or “call-to-action,” directs your targeted audience, whether it consists of product users/customers, website visitors, or email recipients, to take an action of some kind. That action will vary depending on your marketing goals and the kind of campaign you are…

Using SEO tactics will definitely benefit your business. But, not all SEO is created equal. Keep reading to learn why SEO is so important for your marketing efforts and why you need to be careful about what type of SEO you use. What Is SEO? First things first. What is SEO? Search engine optimization, or…

If you think branding is just about your logo, think again. Your brand is the message you send your customers about who you are as a business and what they can expect from you. While your visuals – such as your logo and the look and feel of your website – are a key part…

Surveys are a tried and true way to collect information about your customers: about their experience, about what they like, about how you can do better as a business. But more important than what you collect is what you build when you engage your customers: relationship. When you pause to ask their opinion, you customers…

A clear picture of your target audience lays the foundation for all of your marketing efforts. Most businesses – big or small – can’t afford to target everyone. Taking the time to define and get to know your ideal customer will help you build a more efficient, productive business by enabling you to: Target the…

If you build it, they will come, or so the adage goes. But when it comes to converting your leads into paying customers, it’s not always that simple. Most buyers won’t make a purchasing decision the first time they learn about you. Like any good relationship, your relationship with your future clients needs time and…

Your company’s website is often the first – and most frequent – way people engage with your company. From communicating your vision to educating your customers to selling your products, your company’s website is one of your most valuable marketing assets. But your website can also provide you a wealth of information about your visitors…

Chances are that your business already has a social media presence. Whether you’re sharing your latest promotion or offering a behind-the-scenes look at your business, your social media content allows you to build a relationship with your customers and prospects. With 2.8 billion active users worldwide – that’s 37% of the entire population – social…

Have you ever visited a website and then noticed as ads for that business follow you after you leave? Coincidence, right? No. That’s remarketing, a simple and cost effective tool to help you connect with potential customers. Done correctly, remarketing can help you build brand recognition, drive repeat traffic to your website, and increase your…

We live in a digital age, and that means that every business – regardless of size or industry – must have a website. Because most customers will visit your business online before ever setting foot in your brick and mortar shop or contacting you for services, your website is the first opportunity you have to…