Have you ever happened upon the term “responsive design” when researching how to improve your web presence? Responsive design is a phrase that gets thrown around a lot in small business marketing forums and pops up frequently on marketing blogs, but what is it, really, and why does it matter so much to small businesses…

Google Search Console is a tool developed by Google to help website owners monitor how their site is performing in the Google Search index. Originally known as Google Webmaster Central and then later renamed, Google Webmaster Tools, this tool was eventually rebranded in 2015 to Google Search Console with the hope of expanding the tool’s…

If you’re like most business owners, you might be stumped by all of the conflicting advice out there on how to expand your customer base. You know that you’re going to need to start investing resources in a marketing strategy, but figuring out which marketing method(s) to employ and designing a strategic marketing plan can…

When it comes to researching comprehensive marketing strategies for your business, it is easy to get lost in the sea of bad advice or be overwhelmed by potential costs. If you talk to a professional content marketing specialist, however, they will tell you that inbound marketing – and all the tools that inbound marketing strategies…

There are conflicting opinions as to what the optimal number of keywords is to include in webpage content. One thing all strategic online marketing professionals can agree on is that there is a fine line between having too many and too few keywords in your content. Gone are the days when you could simply include…

Email drip campaigns provide businesses a way to source leads, communicate regularly with customers, increase sales and re-engage customers. The idea is a simple one: create a series of emails that follow a particular theme, target a specific audience, and accomplish a definitive goal and send them out on an automated schedule. It’s easy to…

When a user enters a query into a search engine, there are two ways results are found and listed on the search engine results pages (SERPs): Organic Search Paid Search Optimizing your website content for search and using paid search will set up your business so that Internet users are able to find you easily.…

SEO is too often underestimated by business owners. As any marketing professional will tell you, it’s nearly impossible to overstate the potential return optimizing your website for search engines can have. Over the years, search engines have perfected the ability to provide search results that give the best possible answer for a user entering a…

Google+ boasts nearly 400 million users, robust tools for monitoring and reporting marketing analytics, and a unique medium for interacting with your business’ community online–yet it’s one of the most under-utilized social media resource for small business owners. Google+ is one social media tool that business owners, especially those whose target customer base is local,…

The short answer to this question is that Pinterest is not going to be a helpful resource for every business. What may surprise many small business owners, though, is that Pinterest can be a helpful resource for any business. While these two statements may sound like a contradiction, in practice both hold true individually: Pinterest…

When Instagram first launched in 2010, the photo sharing application service quickly gained popularity, growing to a million users in only two months. While Instagram has been offering advertising spots to businesses since 2013, a lot has changed in the last year for Instagram business users. For one, Instagram Stories have grown in the last…

Many business owners recognize the power of social media and the ways that maintaining an active presence online can benefit their business. From developing and promoting your company’s brand, to the ROI opportunities social media presents for lead-generation, most businesses are taking steps to develop a solid social media marketing strategy. LinkedIn was built to…

The answer to this question is yes, but. Yes, as a business, you should be using Twitter. But it is not enough to just blast out tweets. And if you’re not using Twitter astutely, you’re wasting your time. If you’re not tweeting at all, you’re missing out on an opportunity for creating a level of…

For businesses, social media is often mistaken as strictly a communication platform. In actuality, social media can be a great tool for your business to not only communicate with customers and leads, but can build relationships with your client base to generate a culture around your business. And this is possible regardless of whether you…

Should my business be on social media? Yes. But we are a B2B business, not B2C. Should we still be on social media? Yes. But my industry doesn’t really seem to fit the norm of what I see on social media; we’re not particularly flashy and we offer a very niche product or service. Should…

Too many businesses still aren’t convinced that publishing blog content can have the return on investment they are seeking from online marketing efforts. Many think that due to the nature of their industry, a blog isn’t the right tool for them or they expect their time and efforts will be wasted. The bottom line is,…

Your small business has been growing and thriving thanks to the stellar service you’re providing and the unique way you go about doing it. Word of mouth has probably been extremely helpful in growing your business, and you’re seeing a great customer return rate. But now, you’re ready to expand your marketing efforts to reach…

Email marketing is a frustrating endeavor. Writing a good email is simple; lots of us fire off emails all day long to partners, clients, customers, bosses, and coworkers. So it is easy to assume that sending out a successful marketing email is only a matter of making a clearly communicated point and then blasting it…