How We Got This New Insurance Carrier 200+ Leads in 30 days

Securico Life is a carrier that sells final expense insurance, also referred to as burial insurance, which covers end-of-life expenses, including funeral arrangements and any remaining medical or legal expenses that will need to be settled by the family.

Securico Life, a new final expense insurance carrier, came to EmoryDay with the goal of increasing their independent insurance agents by 10X by year end. However, they’re agent recruitment website lacked clear messaging and calls-to-action which in turn resulted in very few inquiries. Only having done cold email outreach to generate final expense agents, Securico life came to EmoryDay with a few objectives in mind. They wanted to increase brand recognition and recruit more Final Expense agents across all licensed states to increase revenue.

We built them a new robust landing page from the ground up to appeal to potential final expense insurance agents. We outlined all the benefits of becoming a Securico Life agent with prominent calls to action, more clear and concise messaging and the benefits of becoming a Securico Life agent. EmoryDay launched integrated marketing campaigns that included Facebook Ads, Google Ads, a monthly email campaign, and organic social outreach.

In a 30 day period EmoryDay’s marketing strategy has generated over 200 leads which resulted in a 1,333% increase with 40 new independent agents for Securico Life!